Declaration of use of the brand
Following the amendment to the Mexican industrial property law, title holders of trademarks, collective trademarks, commercial notices or trade name publications registrations that have been granted as of August 10, 2018 must declare the actual and effective use of the trademark.
The declaration must be made at the time of the renewal of the trademark or at the latest within three months after the fulfillment of the third year in which the registration has been obtained. The non-declaration of the use of the trademark entails the expiration of the registration as a sanction.
Possibility of registering new types of brands
The reform of the Mexican industrial property law also includes the possibility of registering new types of brands, among which are the certification trademark, sound trademark, odor trademarks, commercial image trademarks and holographic signs.