Media, Advertising & Communication
Turning advertising contracts into tools for performance and revenue generation
We assist media companies, advertisers, agencies, platforms, and influencers in designing and structuring their advertising activities across both traditional and digital environments.
We support clients in building and managing contractual relationships, regardless of their role within the media ecosystem or their geographical scope.
Our Services
- Structuring of advertising frameworks
- Design of contractual frameworks tailored to advertising business models
- Organization of relationships between advertisers, intermediaries, platforms, and content creators
- Drafting, negotiation and validation of agreements
- Advertising sales agreements
- Media services agreements
- Commercial agency agreements
- Commission agency agreements for advertising sales
- Partnership and sponsorship agreements
- Media buying agreements
- Influencer marketing agreements
- Image rights and copyright agreements
- Risk management and asset protection
- Protection of image rights and intellectual property
- Integration of clauses related to data, content, and liability
- Adaptation to national and international regulatory frameworks
Case Studies
Contractual structuring and advertising agreements in the media sector
Drafting and negotiation of complex commercial agreements across multiple jurisdictions, with contract management and training to support revenue generation.
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International contractual structuring and commercial agreements in the media sector Advised an international media group on the structuring of its contractual strategy for the commercialization of advertising spaces across linear and digital channels. The engagement focused on aligning contractual frameworks with revenue generation models and operational processes across multiple jurisdictions.
Key Contributions:
- structuring of the international contractual strategy for advertising sales activities
- drafting, negotiation, and validation of a wide range of agreements, including:
- advertising sales agreements (linear and online media)
- commercial agency and commission agency agreements
- business introducer agreements
- services agreements
- co-selling agreements
- negotiation of contracts governed by different applicable laws
- contract lifecycle management and operational support
- training of commercial and legal teams on using contracts as performance and revenue enhancement tools
Cross-border media planning agreements (media agency)
Structuring and negotiation of international contracts with partners in the UK, Gibraltar and Austria, supporting operational deployment and commercial performance.
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Cross-border structuring and negotiation of media planning agreements Advised a German media agency on the negotiation and contractual structuring of its media planning services in an international context. The engagement involved the organization and alignment of contractual relationships with business partners and service providers across multiple jurisdictions, supporting the agency’s operational deployment and commercial performance.
Key Contributions:
- structuring of the contractual framework for media planning services delivered across several markets
- negotiation and drafting of agreements with business partners located in the United Kingdom and Gibraltar
- structuring of contractual relationships with service providers based in Austria
- coordination of contractual arrangements across jurisdictions, taking into account applicable legal frameworks
- alignment of contracts with operational processes and commercial objectives
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